martechoutlook

CAS Software: Simple, Intelligent & Proactive CRM Solution

Follow CAS Software on :

Martin Hubschneider, CAS SoftwareMartin Hubschneider
The key to success for IT companies is to market complex IT products and services so that they are understandable and attractive to the customer and help the customer every step of the way ‒ from the initial installation to the final release. Management consulting firms handle numerous client projects daily. This involves managing vast amounts of information on companies, their structures and their processes without losing sight of the objective.

With CAS CRM software, one can transparently create the entire process starting with an e-mail teaser, creating a personal print mailing through to a follow-up on the phone. For example, a specific target group can be determined based on a central database so that the user can individually address them. Similarly, the CAS CRM system knows what product a customer is interested in on a more personal level. Once a multi-phase campaign has run its course, the user will assess its effectiveness and costs. With this knowledge, CAS's clients benefit from CRM products that improve customer management processes across business areas, helping them build long-lasting customer relationships. Whether its Marketing, Sales or Services, a single centralised database makes the entire processes much more efficient. Additionally, CAS Consulting was designed to meet the needs of management consulting firms. All departments benefit from its sophisticated features ‒ such as the CRM solution that enables employees to manage their projects more efficiently and give them instant access to centrally stored information.

To ensure a CRM implementation project runs smoothly from day one, all grounds are analysed in advance – and the project's goals remain defined and communicated. As part of the CAS Method project methodology, devised by CAS CRM, each area of its clients' company is scrutinised during a workshop.
In addition to the organisational and process-relevant workflows, CAS closely examines the existing IT environment. Afterwards, all critical processes are incorporated into the project, ensuring the successful, stepby- step deployment of the CRM solution.

CAS is one of Europe's leading suppliers of CRM solutions with a clear focus on the small and medium-sized enterprises (SME) market. The company was founded in 1986 by Martin Hubschneider and Ludwig Neer in Karlsruhe. Since then, the CAS IT Services and industry solutions are continuously consolidated to meet the current IT companies' standards and requirements. IT service providers and software producers in all departments benefit from the solution that supports their acquisition, customer consulting, project management, support, and sales of the product. The solution was developed based on the multi-award-winning CAS genesisWorld solution for smaller and medium-sized enterprises. As mentioned earlier, CAS genesisWorld is the complete customer relationship management solution ‒ it can be tailored precisely to complex CRM needs and can be seamlessly extended as the business expands.
  • CAS is one of Europe's leading suppliers of CRM solutions with a clear focus on the small and medium-sized enterprises (SME) market.


In recent years, CAS Software AG has become the German market-leading innovator for customer relations management (CRM) for small and medium-sized enterprises (SMEs). The company was founded in 1986 by Martin Hubschneider and Ludwig Neer in Karlsruhe. Today, Martin Hubschneider is leading CAS Software AG as CEO and employs approximately 400 people, 375 of whom are employed directly at CAS Software AG. More than 480,000 people in more than 30,000 companies and organisations reap the benefits of using CAS software solutions ‒ that flaunts superior ergonomics, flexible and capable of integrating with existing software, a qualified partner network proven in practice and excellent value for money. MT
Share this Article:
Top 10 Customer Relationship Management Solution Companies in Europe - 2021
CAS Software

Company
CAS Software

Headquarters
.

Management
Martin Hubschneider and Ludwig Neer

Description
To ensure a CRM implementation project runs smoothly from day one, all grounds are analysed in advance